生计资本、生态认知对农户绿色生产技术采纳意愿的影响研究

RESEARCH ON THE IMPACT OF LIVELIHOOD CAPITAL AND ECOLOGICAL COGNITION ON FARMERS’ WILLINGNESS TO ADOPT GREEN TECHNOLOGIES

关键词:  农户  生计资本  生态认知  绿色生产技术  采纳意愿

Key words:  farmers  livelihood capital  ecological cognition  green production technology  willingness to adopt

摘要:

目的 分析江西省南昌县水稻种植区绿色生产技术采纳意愿，推动江西省水稻绿色种植。方法 文章以江西省207个农户为研究对象，通过有序Logistic模型和中介效应检验模型实证研究全产业链上生计资本、生态认知与绿色生产技术采纳意愿之间的关系。结果 生计资本显著正向影响农户产前、产中和产后绿色生产技术的采纳意愿，且生态认知在生计资本与农户产前、产中、产后技术采纳意愿中具有中介效应。在产前新品种技术上，交流农业信息频率、借贷难易程度、水稻排灌条件、水稻土壤肥力和村庄绿色生产氛围对其采纳意愿具有显著的正向影响；在产中测土配方施肥技术上，健康状况、交流农业信息频率、经济条件、水稻土壤肥力、水稻排灌条件和村庄经济水平对其采纳意愿有显著的正向影响；在产后秸秆腐熟还田技术上，健康状况、借贷难易程度、经济条件、宽带网络满意度、房屋类型、水稻排灌条件和村庄经济水平对其采纳意愿具有显著的正向影响。结论 基于此，从提高农户的生计资本水平和强化生态认知两个方面提出加强农户水稻绿色生产技术采纳意愿的对策建议，以促进农业绿色技术推广。

Abstract:

This article aims to analyze the willingness to adopt green production technologies in rice planting areas in Nanchang county, Jiangxi province, so as to promote green rice planting in Jiangxi Province. 207 farmers in Jiangxi province were selected as research subjects, and the relationship between livelihood capital, ecological cognition, and willingness to adopt green production technologies across the entire industry chain was empirically studied through ordered logistic models and mediation effect testing models. The results were as follows. Livelihood capital significantly positively affected the willingness of farmers to adopt green production technologies before, during, and after planting, and ecological cognition had a mediating effect between livelihood capital and farmers' willingness to adopt technologies before, during, and after planting. In terms of pre-production new variety technology, the frequency of agricultural information exchange, the difficulty of borrowing and lending, rice drainage and irrigation conditions, rice soil fertility, and the green production atmosphere in villages had a significant positive impact on their adoption willingness; In terms of soil testing and formula fertilization technology during planting, health status, frequency of agricultural information exchange, economic conditions, rice soil fertility, rice drainage and irrigation conditions, and village economic level had a significant positive impact on their adoption willingness; In terms of the technology of returning straw to the field after planting, health status, difficulty in borrowing, economic conditions, satisfaction with the broadband network, housing type, rice drainage and irrigation conditions, and village economic level had a significant positive impact on their willingness to adopt. Based on this, suggestions are proposed to enhance the willingness of farmers to adopt green rice production technologies from two aspects: improving their livelihood capital level and strengthening ecological awareness, so as to promote the popularization of agricultural green technologies.