| 摘要: |
| 目的 产业振兴是乡村振兴的重中之重，农业品牌是产业兴旺的重要标志。保障农民收入持续增长，不仅是农产品区域公用品牌建设的主要目标，亦是共同富裕的关键所在。方法 文章基于2000—2021年中国县域宏观经济数据，采用多期双重差分法探讨农产品区域公用品牌建设对农民增收的影响及其作用机制。结果 （1）农产品区域公用品牌建设对农民增收具有显著的促进作用。（2）相比于非农业大省，农业大省的农产品区域公用品牌建设对农民增收具有显著正向影响；粮食类、经济作物类农产品区域公用品牌建设对农民增收具有显著的正向影响，畜牧类、水产品类的影响并不显著；农产品区域公用品牌建设对收入水平高的农民增收促进作用更强。（3）农产品区域公用品牌建设通过促进农民非农就业、非农产业发展、农业产业规模扩张以及农业机械化发展，从而促进农民增收。结论 政府要引导农民和农业生产者参与品牌建设，提高产品质量和附加值，以实现更好的增收效果。 |
| 关键词: 农产品区域公用品牌 农民增收 县域 双重差分法 分位数回归 |
| DOI：10.7621/cjarrp.1005-9121.20250616 |
| 分类号:F323.8 |
| 基金项目:国家社科后期资助重点项目“新发展格局下我国粮食安全保障与治理机制研究”（23FJYA001）；教育部人文社科基金项目“质量控制与商誉维护双重视角下农产品区域公用品牌价值提升机制研究”（23YJA630151）；江苏高校现代粮食流通与安全协同创新中心开放课题“粮食收储政策改革背景下粮食市场稳定机制研究”（XDLS20220101） |
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| THE IMPACT OF THE CONSTRUCTION OF REGIONAL PUBLIC BRANDS OF AGRICULTURAL PRODUCTS ON FARMERS' INCOME INCREASE |
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Li Guangsi1,2, Zheng Jialong1, Ma Junkai3
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1.Institute of Food and Strategic Reserves, Nanjing University of Finance & Economics, Nanjing 210023, Jiangsu, China;2.Modern Grain Circulation and Security Collaborative Innovation, Nanjing 210023, Jiangsu, China;3.School of International Trade, Shanxi University of Finance & Economics, Taiyuan 030006, Shanxi, China
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| Abstract: |
| Industrial revitalization is the top priority of rural revitalization, and agricultural branding is an important symbol of industrial prosperity. Therefore, based on the macroeconomic data of Chinese counties from 2000 to 2021, we used the multi-period difference-in-differences method to explore the impact of the construction of regional public brands of agricultural products on farmers' income growth and its mechanism. The results were listed as follows. (1) Regional public brand building of agricultural products had a significant promotion effect on farmers' income increase. (2) Compared with non-agricultural provinces, regional public branding of agricultural products in agricultural provinces had a significant positive impact on farmers' income increase; regional public branding of agricultural products in grain and cash crops had a significant positive impact on farmers' income increase, while the impacts of animal husbandry and aquatic products were not significant; regional public branding of agricultural products had a stronger impact on the income increase of farmers with high income levels. (3) Regional public brand building of agricultural products promoted farmers' income increase by promoting farmers' non-farm employment, non-farm industry development, agricultural industry scale expansion and agricultural mechanization development. Therefore, the government should guide farmers and agricultural producers to participate in brand building and improve product quality and added value to achieve better income-generating effects. |
| Key words: regional public brand of agricultural products farmers' income county difference-in-differences method quantile regression |
