基于计划行为理论的农户耕地非粮化意愿影响机制研究——以河南省为例

FARMERS' WILLINGNESS TO NON-GRAIN PRODUCTION OF ARABLE LAND BASED ON THE THEORY OF PLANNED BEHAVIOR——TAKING HENAN PROVINCE AS AN EXAMPLE

关键词:  耕地非粮化  计划行为理论  结构方程模型  农户生计  河南省

Key words:  non-grain production  theory of planned behavior  structural equation model  farmers' livelihood  Henan province

摘要:

目的 从农户视角探索耕地非粮化意愿的影响机制，有助于探明农户耕地非粮化的真实原因，为地方政府制定切实可行的耕地非粮化管控政策提供理论支撑。方法 文章基于河南省672份问卷调查数据，以计划行为模型（Theory of Planning Behavior，TPB）为理论基础，采用结构方程模型（Structural Equation Model，SEM）探索了农业生计和非农生计两类农户行为态度对耕地非粮化意愿的影响机制。结果 （1）行为态度对农户耕地非粮化意愿有阻滞作用，但影响程度因农户生计而不同。（2）主观规范对农户耕地非粮化意愿的影响，因家庭生计类型而方向相反。（3）知觉行为控制能提升农户耕地非粮化意愿，对农业生计类农户的影响程度高于非农户生计类农户。（4）不同生计类型农户，耕地非粮化意愿的核心影响因素存在明显差异。结论 不同生计的农户其耕地非粮化意愿的影响机制存在差异。

Abstract:

The non-grain production of arable land poses a great threat to the national food security, and farmers are the direct actors of the non-grain production of arable land. From the perspective of farmers' cognition, exploring the influencing factors of farmland non-grain production willingness can provide theoretical support for the formulation of farmland non-grain control policies. Based on 672 questionnaire survey data in Henan province and the theory of planned behavior (TPB) as the theoretical basis, this study explored the impact mechanism of two types of farmer behavior attitudes, namely agricultural livelihood and non-agricultural livelihood, on the willingness to convert cultivated land into non-grain crops through the structural equation modeling (SEM).The results were listed as follows. (1) Behavioral attitudes had a great effect on farmers' willingness to convert their farmland into non-grain production, but the degree of influence varied depending on their livelihoods. (2) The influence of subjective norms on farmers' willingness to convert farmland into non grain production varied in the opposite direction depending on the types of household livelihood. (3) Perceived behavioral control could enhance farmers' willingness to convert farmland into no-grain production, and the impact on farmers with agricultural livelihood was higher than that of non-farmers with livelihood. (4) There were significant differences in the core influencing factors of farmers' willingness to non-grain production for different livelihood types. In conclusion, behavioral attitudes of farmers influence their willingness to defragment their arable land, but the extent and direction of the influence varies according to the type of household livelihood of the farmer.